Show Report of The 5 th Hortiflorexpo China (In 2003)

Organized by China Flower Association and managed by Intex Shanghai Co Ltd together with China Great Wall International Exhibition Co Ltd, The 5 th Hortiflorexpo China was successfully held from April 16-19, 2003 in Intex Shanghai. Below is a summary report.
Main Characteristics:
Broader Exhibitor base & Larger Scale of the Show
This year's exhibition covered a total show area of 12000sqm which is 21.6% higher than the 2001 show in Shanghai . Affected by SARS as it was, we still had 316 well-known companies from 14 countries and regions such as Holland , Germany , USA , Italy , France , Finland , Denmark , Turkey , South Africa , Japan , Mainland China , Hong Kong SAR and Taiwan Province . Of the exhibitors, 53 (17%) came from abroad. Geographically speaking, as far as Mainland China is concerned, the Chinese exhibitors were from numerous provinces and regions. Apart from East China , 42.42% of domestic exhibitors were from Southern, Northern, South West, North East, North West and Middle part of China .
Colorful and Practical Fringe Programs
The organizer organized a series of fringe programs during the exhibition to target different audience groups. For example, 1st National Congress of CFA (NC-CFA2003), 1st National Congress of CFR (NC-CFR2003), Conference, Training Course, Seminars, Exhibitor Meeting, Product Briefing, Field/Factory Visit, each of which attracted many participants.
Creative Promotion and High Exposure
Preparations for the show started very early with lots of energy and manpower doing substantial market surveys. Cooperating with a considerable number of famous media in the fields, we made a comprehensive and aggressive promotion plan to push the sales. Considering that nowadays more and more companies value promotions through Internet, we specially presented a well-designed interactive web-site of www.hortiflorexpochina.com as early as July 2002. Through Internet, we adopted varied means and ways to promote the show to the industry as well as the public.
More Special Design and Better Visual Effect
In order to make the show the largest industry definitive trade show in the floricultural, horticultural and garden field, we used specialists to design a whole new image of the show. To our satisfaction, the bold use of colors really made an impact and created a warm atmosphere of a lively show.
At the same time, more exhibitors employed special designs in their booth arrangements with many invested heavily in it.

The Exhibitors  

图2： 展商分布 Distribution of Exhibitors （按公司数） Area Percentage Foreign 17.5% Sichuan 1.3% Zhejiang 6.3% Henan 1.0% Liaoning 2.0% Shanghai 27.8% Jiangsu 7.6% Beijing 16.6% Jilin 1.0% Guangdong 6.6% Tianjin 1.3% Fujian 2.0% Chongqing 0.3% Gansu 0.7% Yunnan 1.3% Shandong 5.0% Hebei 0.7% Anhui 1.0%

The 5 th Hortiflorexpo China attracted many big influential enterprises in the fields. Exhibits covered almost all aspects of floricultural, horticultural and garden sector. After studying the feedback from the exhibitors, we found that 55% of the exhibitors thought highly of our Pre-show services and 43% thought it quite good. As to the Quality of visitors, 51% of the exhibitors agreed that we had done a good job and 45% of the exhibitors felt it quite good. And shortly after the 5 th show, 42% of its exhibitors applied for space for the 7 th show in Shanghai in April
The Visitors
The 4-day-show attracted 14839 professionals in the field of floracultural, horticultural, garden field from home and abroad with 18507 gate counts.
The visitors analysis showed that due to SARS, this year's show had fewer foreign visitors. Altogether there were140 foreign visitors at the show. (Please refer to the following chart to see their distribution.)
Through the analysis, we found that Owner/ General Manager and Senior Managers amounted to 5% and 11% respectively.

The Nature of Visitors' Companies (Valid Answers: 11529)

All in all, though hit by SARS, the show was successfully held as scheduled and was positively approved by our exhibitors and visitors. We believe that with the support of our exhibitors and visitors and the rich experience we accumulated, the next edition of Hortiflorexpo China in April 2005 in Shanghai will be more successful with better services to all our exhibitors and visitors.