Promotion Plan of the 11th Hortiflorexpo China

Advertising Plan within the Industry：

• Series of advertisements in main trade media such as: China Flower and Gardening News,China Flowers & Horticulture, China Green Times Flowers & Gardening, Flowers Trees Potted Landscape Magazine, Garden Magazine, Flower Magazine, Zhong Guo Hua Hui Pen Jing, Lianhui Technology, www.lvhua.com, China Garden, Horticulture Business, Nursery Outlook, China Forestry Science and Technology, Flowers and Plants Market Information, China Horticulture Information, China Flowers & Plants Market Information, Humanities Green, www.chinagreenhouse.com,www.yunnan-flower.org.cn, www.flowerbbs.com, etc.
• Series of Advertisement in Floracultural International Magazine (USA), Greenhouse Grower (USA), GARDEN International (Holland). Flormarket (Spain), Landscape Design My Garden (Japan), Floriculture today (India), Infotrade (Taiwan), etc.
• Set up an official exhibition website of www.hortiflorexpo.com, making linkage with famous trade websites home and abroad.
• Newly added Russian and Japanese Version to www.hortiflorexpo.com (now we have altogether 4 language versions on this website) to attract more international buyers to the exhibition.Starting from the middle of June 2008 to next March, we will choose at least 2 articles per month to a total of 25 ones which will be extracted from major Chinese horticultural media to have them translated into English, Japanese and Russia before we put them on www.hortiflorexpo.com.
• Linkage will be built between www.hortiflorexpo.com and www.otakaki.co.jp(OTA Japan is the largest Japanese Flower Auction Market)Starting form June 2008, a special Chinese Flower Market Column will be set up in www.otakaki.co.jp to publish around 25 articles mentioned above.

Working Closely with Foreign Governments and Organizations

• Keeping contact with quite a few governments and organizations, cooperating with:
• Flower Council of Holland, Ministry of Agriculture, Nature Management and Fisheries, Federal Ministry of Consumer Protection, AIPH,
• Food and Agriculture (Germany), INDEGA (German Products for Horticulture),
• Fiera Milano, Italian Trade Commission (I. C. E.),
• USDA (Agricultural Trade Office), Oregon Association of Nursery, Oregon Department of Agriculture, Southern United States Trade Association, Western United States Trade Association,
• ONIFLHOR,
• Polish Nurserymen Assoication,
• Instituto Espanol de Comercio Exterior (ICEX),I.V.E.X,
• Association of Societies for Growing Australian Plants, The Australian Bulb Association, Flower Export Council of Australia,
• New Zealand Flower Exporters Association,
• Jetro, Agriculture, Forestry ad Fisheries Department City of Niigata, Japan, Industrial and Economic BureauCity of Niigata,
• Korea Agricultural MaterialInd. Association,
• Consulate General of Belgium Economic Representation of Flanders, VLAM (Flanders’ Agricultural Marketing Board,
• Degteam (Danish Association of Horticulutral Producers),
• EXPOFLORES, CORPEI,
• Taiwan Floriculture Exports Association, Taiwan Floriculture Development Association, etc.

Plan of Participating Exhibitions:

• Visitingthe 103th China Import and Export Fair in GuangdongDate: 25-30 April, 2008
• Exhibiting in the 26th Plantarium in HollandDate: 27-30 Aug., 2008
• Exhibiting in Hortifairin Amsterdam, HollandDate: 24- 28Oct., 2008
• Visiting the 104th China Import and Export Fair in GuangdongDate: 24-28 Oct, 2008
• VisitingIFEX in Tokyo, JapanDate: Oct. 30-Nov. 1, 2008
• Exhibiting in IPM Essen 2009Date: Jan. 29- Feb. 1, 2009
• Participating in most of the relevant trade shows in China to promote the 11th Hortiflorexpo China.

Plan of Distributing Show Information

• Show Previews written in English will be distributed through DM, emails or messages, by huge database to Professional buyers from home and abroad,
• Invitations and tickets will be sent to international buyers through emails, faxes, mails, etc., by huge buyers’ database accumulated in the past 10 years,
• Show Previews and Entrance Tickets will be distributed by Channels of The Ministry of Agriculture, The Bureau of State Forestry, China Flower Association, Retail Trade Branch of China Flower Association, China National Forestry Machinery Association & Garden Machinery Professional Committee, Shanghai Municipal Agriculture Commission, Shanghai Landscaping Administration Bureau, Shanghai Landscape Architecture and Gardening Trade Association, Shanghai Flower Association, Shanghai Trade Association of Parks, Shanghai Flower Art and Arrangement Association, Shanghai Bonsai Association, Flower Market Committee of Shanghai Flower Association、Yunnan Flower Association, Fujian Provincial Forestry Department, Fujian Provincial Flower Association, Agricultural Bureau of Xiaoshan Hangzhou, Guangzhou Flower Association, etc.
• Inviting Chinese and international famous flower and gardening buyers, scholars, garden landscape design institutes, greening engineering companies, properties, hotels, guesthouses, research centers to Shanghai for exchange and cooperation
• Working closely with organizers and co-organizers to present conferences, seminars, flower arrangement shows and other activities
• Different routes of Field visits will be organized during the exhibition to make audience have an extensive knowledge of Shanghai floricultural and horticultural industry through the 11th Hortiflorexpo China.